Spied: Forever 21 goes Maternity

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Today I got an email from Forever 21, proclaiming the deals you'll find at their Fourth of July sale {the discounts for the sale are great, make sure to check it out}. In the teeny tiny bottom corner they mentioned Love 21's new maternity line. Can I just tell you how excited I was? Really excited.


It seems like a natural progression from teen clothes to plus size clothes to grown up friendly clothes to this. I am most excited about the price points, especially the pants. If I can find a pair of maternity skinny jeans for less than $15, I am going to be so stoked.

The line is pretty small right now, but I spotted this top and dug it instantly.


Striped Jersey Knit Maternity Top - Forever 21 - $10.80

What do you guys think of the top? How about Forever 21's choice to carry a maternity line?

Thanks for reading,

Happy Shopping!
posted on Wednesday, June 30, 2010

22 comments:

  1. ChelseaJune 30, 2010 at 2:28 PM

    Wow, that is the best news I've heard in a LONG time!

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  2. melisJune 30, 2010 at 2:28 PM

    Almost makes me want to get pregnant again... almost.

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  3. NatalieWJune 30, 2010 at 2:34 PM

    OH MY WORD!!! I'm so excited! I'm now at the point in my pregnancy that I can't fit into my pre-preg clothes, but inexpensive and stylish maternity clothes are so hard to find! Thank you, F21!

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  4. amydearJune 30, 2010 at 2:41 PM

    Wait a minute. Do you NEED maternity skinny jeans, or are you just thinking about the future? I only have 7 weeks left in my final pregnancy, but I'm still excited. So much easier to be cute pregnant than it was 10 years ago.

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  5. Ashley CalawayJune 30, 2010 at 2:43 PM

    YES!! Madeline, you are the best. When I saw your comment on my blog, I thought it had to be something maternity related. I am super stoked!

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  6. MadelineJune 30, 2010 at 2:44 PM

    @ Amydear - HAHAHAHAHA. Ok, so I don't yet need maternity jeans, but this doesn't stop me from constantly perusing any and all maternity departments just to make sure I don't miss out on the cute stuff. {and yes I have a storage container that already contains early maternity purchases}

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  7. CathJune 30, 2010 at 3:04 PM

    I'm not pregnant (yet!) but it's nice to see some affordable maternity clothes. I, too, can't help but browse, and more often than not am saying things like "$80 for a maternity skirt?!" I really hope they expand the line.

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  8. Heidi Jo ComesJune 30, 2010 at 3:06 PM

    any shop that will offer maternity fashion at a great price is wonderful! i still remember the days of my first pregnancy when my options were k-mart and target.

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  9. Cherry BlossomsJune 30, 2010 at 3:06 PM

    YES! Finally affordable + Cute Maternity clothes! Thanks for sharing!

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  10. Melinda H.June 30, 2010 at 4:16 PM

    Very cool! Too bad they weren't doing this when I was pg with my girls.

    On a completely different topic, isn't this model the same girl from the first Alvin & The Chipmunks movie? The blond that lived next door to Dave? Jeez, I am SUCH a mom :P

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  11. MadelineJune 30, 2010 at 4:19 PM

    @Melinda H -
    You are totally right! Good eye. Her name is Cameron Richardson, click here for her IMDB profile.

    ReplyDelete
  12. EmilyJune 30, 2010 at 4:28 PM

    Fabulous find! Thanks for sharing!

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  13. Risa WestJune 30, 2010 at 4:29 PM

    yes this is fantastic news!!! :D

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  14. Megan and Brian AskewJune 30, 2010 at 4:41 PM

    Now Steve just has to find a great job and you will have no more excuses to not have a baby! :)

    ReplyDelete
  15. LeahJune 30, 2010 at 4:52 PM

    Oh yay! What a great idea! Affordable/cute maternity clothes are super hard to come by! Love!

    Come check out my first giveaway!!!

    Luvs!

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  16. AnonymousJune 30, 2010 at 5:50 PM

    so excited for this. seriously - thanks!!

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  17. Taylor {Sew Much Love}June 30, 2010 at 7:04 PM

    Oh wow I'm so excited for this! I just had my first but it's nice to know when we're ready for #2! It's so much more reasonable and cute!

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  18. Heather JJune 30, 2010 at 8:07 PM

    You just made my day! Thank you, thank you! Going there asap.

    ReplyDelete
  19. UnknownJuly 1, 2010 at 12:26 AM

    how exciting!!!! forever 21 is the best!

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  20. sfloJuly 1, 2010 at 4:29 PM

    Awesome! I'm stoked!

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  21. AnonymousJuly 9, 2010 at 12:36 PM

    nice!!

    ReplyDelete
  22. laurenJuly 15, 2010 at 2:33 PM

    this is amazing. im so excited. hope its still around when i have kids.

    ReplyDelete

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